Interactive marketing intelligence is not independent of interactive brand strategy and campaign execution. The approach must be holistic in nature if it is to succeed.
The brand experience repeatedly informs the customer and reinforces their desire to be a member of your brand community.
True marketing intelligence is acquired only when the person we are seeking to learn from is willing to trust us and provide information in confidence.
The one-to-one nature of the interactive experience provides an opportunity to form more intimate bonds with customers.
In interactive, the medium defines the measurement.
Identify successful new product developments early in the process to create company growth and maximize revenues by finding a balance between costs and prices of products. By using this knowledge about the external environment, companies can successfully innovate to stay ahead of the competition. Marketing intelligence is critical for helping with the new product development stage of the product lifecycle, which is crucial for any company.
