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metaphor's news releases
stories from metaphor
yesterday, today, tomorrow.
3rd of March, 2008
CINCINNATI, Ohio - March 3, 2008 - Big Buzz... Raymond L. "Buz" Buse, III joins metaphor and brings nationally acclaimed PR power to the agency.
One person can make a big impact. That's what Buz Buse's arrival at metaphor will mean to this Over-the-Rhine agency's PR offering.
After 16 years as PR Director at The Cincinnati USA Regional Chamber, Buz Buse, is leaving his post to embolden metaphor clients with strategies, ideas and one-of-a-kind PR events.
24th of November, 2007
CINCINNATI, Ohio - November 24, 2007 - metaphor feature in Cincinnati Enquirer's Business section front page, "Building online 'communities'" by James Pilcher.
excerpt:
OVER-THE-RHINE - When Ran Mullins started Metaphor nearly 10 years ago, he always knew that a company's Web site could be much more than just a billboard on the information superhighway. Now it appears those companies are finally catching on. Mullins' advertising agency is thriving on a philosophy of creating a community around a product or brand's interactive Web site.
"Companies realize more than ever that the Web enables an interaction between those who visit and the host. It becomes a two-way communication that pulls the customer in even closer and creates even more loyalty," Mullins said.
16th of November, 2007
CINCINNATI, Ohio - November 16, 2007 - Downtown Cincinnati Inc. launches redesigned web site designed and developed by metaphor. The web site, which features metaphor's editspot content management system at http://www.downtowncincinnati.com/ and was designed to communicate with residents, visitors, business owners and Downtown employees the many amenities, businesses and attractions available in the Downtown Cincinnati, Ohio. The site is an online brand community for Downtown Cincinnati featuring directories for shopping, eating, staying and playing in our amazing city.
19th of October, 2007
CINCINNATI, Ohio - October 19, 2007 - metaphor CEO Ran Mullins speaks at The Circuit's Regional Entrepreneur Forum in Cincinnati, Ohio. Mullins's presentation entitled, "Developing Online Brand Communities" focuses on the paradigm shift of the "brand audience" to the "brand community" and the role of the Web in the identity, interactive, pr and advertising strategies for marketers.
15th of October, 2007
CINCINNATI, Ohio - October 15, 2007 - metaphor SVP, Chief Strategy Officer Suzanne Beane presents to the District 3 Conference of the National Council for Marketing & Public Relations at the Hilton in Cincinnati, Ohio. Beane's presentation focused on holistic marketing and branding featuring metaphor's Civic Brand Renewal case studies for the City of Blue Ash, Ohio, Lesher Arts Center in Walnut Creek, California and Fountain Square in Cincinnati, Ohio.
12th of September, 2007
CINCINNATI, Ohio - September 12, 2007 - Uptown Consortium launches web site designed and developed by metaphor. The web site, which features metaphor's editspot content management system at http://www.uptowncincinnati.com/ was designed to communicate with residents and visitors the many amenities, businesses and attractions available in the Uptown area of Cincinnati, Ohio. The purpose of the site is to develop an online brand community for the Uptown area.
10th of July, 2007
CINCINNATI, Ohio - July 10, 2007 - City of Blue Ash has been selected for an award in the population category of less than 50,000 for the Website - General Purpose submitted for the 2007 IEDC Excellence in Economic Development Awards. metaphor developed the City of Blue Ash's Economic Development web site which features metaphor's editspot content management system and launched the site in the Summer of 2006 following a full civic brand renewal campaign.
1st of June, 2007
CINCINNATI, Ohio - June 1, 2007 - Cincinnati USA Regional Chamber awards metaphor web site redesign contract. Included in the engagement is a complete interactive audit, information architecture, content plan, interface design, usability studies and graphic design for the Cincinnati USA Regional Chamber and the Cincinnati USA Partnership for Economic Development web sites.
12th of April, 2006
CINCINNATI, Ohio - April 12, 2006 - Metaphor Studio has launched their new quarterly journal titled "pull :: strategies that attract." Metaphor has developed this new journal to serve their community of clients and feature their client communities. The publication will be available in an electronic version at pulleffect.com and e-mailed to subscribers. The publication will also be available in a print version that will be mailed to clients and new prospects.
pull is a quarterly journal from Metaphor Studio designed to provide insights into our Community Experience Development™ process of consulting that culminates in a "pull effect." Metaphor's pull approach through Community Experience Development is the result of over a decade of practicing branding through identity, interactive and advertising strategy and implementation. This publication will highlight specific clients and projects where Metaphor's multi-tiered process has been applied.
11th of April, 2006
CINCINNATI, Ohio - April 11, 2006 - Metaphor Studio has been nominated for a Webby Award and People’s Voice Award, an annual competition selecting the best in Web site design. The nominated site promotes and administers auditions for the Opera Theatre and Music Festival of Lucca. Held each summer in Italy, the Festival is an intensive, accredited study program of The University of Cincinnati College-Conservatory of Music.
Metaphor’s Lucca site is one of five finalists in the School/University category. Over 5,500 nominees were considered across 65 categories.
The 19th annual Webby Awards are the Internet’s equivalent of the Oscar or Emmy, and are awarded by members of the International Academy of Digital Arts and Sciences. The Academy is dedicated to the creative, technical, and professional progress of the Internet and interactive media.
The Webby is awarded by Academy members, but the People’s Voice Awards are open to the public for voting. Please vote for the Lucca site. The winning sites will be announced May 9th.
Read more on the Webby Awards...>>>
10th of February, 2006
CINCINNATI, Ohio - Feb. 10, 2006 - The City of Blue Ash, Ohio has launched a new brand identity developed by Metaphor Studio. Metaphor is providing identity consulting in the form of community development brand renewal working in conjunction with Blue Ash's Economic Development Division.
Metaphor Studio was selected from several firms that responded to Blue Ash's Request for Proposal to redesign its outward identity. Metaphor followed the Economic Development Plan developed for the City of Blue Ash by TrueNorth Brand Strategies based in Denver, Colorado and presented the new identity to Blue Ash City Council on Thursday, February 9, 2006.
Read more on Cincinnati.com...>>>
18th of November, 2005
CINCINNATI, Ohio - Nov. 18, 2005 - Metaphor Studio has launched a new Content Management System (CMS) named 'editspot'. Metaphor has developed this hosted Web-based software over the past five years to serve smaller clients with tighter budgets who prefer to make their own Web site content updates.
editspot provides users the ability to add, edit, delete and sort pages, text, images and downloadable files. The software has already achieved great success with over three dozen clients happily using the new tool. Metaphor has begun licensing the product and hopes to spin off editspot on its own in 2006.
10th of June, 2005
CINCINNATI, Ohio - June 10, 2005 - Metaphor Studio CEO, Ran Mullins, featured on the cover of Cincinnati's Business Courier. The article titled "Charging Forward: Ran Mullins makes his mark with business, volunteering," was written by the Courier's Lucy May.
"When Ran Mullins' Metaphor Studio takes on a new client, the creative consultancy first learns about what the business is and then develops a branding strategy to fulfill the promise of what it can become."
"We listen very carefully and then we create using their vocabulary," said Mullins, the founder and CEO of Metaphor.
It's the same approach Mullins takes to his involvement in Over-the-Rhine, the historic, troubled neighborhood just north of downtown where Mullins' business -- and home -- are located.
1st of February, 2005
CINCINNATI, Ohio - February 1, 2005 - Anthem Blue Cross and Blue Shield has selected Metaphor Studio as Agency of Record to provide creative consultation and advertising media planning and procurement for Medicare services in Ohio, Kentucky and Indiana.
Metaphor Studio was selected from a dozen firms reviewed by Anthem to provide creative services and campaign development. The Anthem Medicare team chose Metaphor Studio based on its staff's creative talents and unique community development process.
24th of September, 2004
CINCINNATI, Ohio - Sept. 24, 2004 - CareSource, Ohio's largest Medicaid managed health care plan, has selected Metaphor Studio to provide Web site consulting, design and development. Based in Dayton, CareSource serves almost 350,000 Medicaid consumers in 13 counties in Ohio.
Metaphor Studio was selected from 15 firms that responded to CareSource's Request for Proposals to redesign its Web site for Ohio and create new Web sites for CareSource's parent company, CareSource Management Group, and its Medicaid managed health care plans in other states. CareSource executives chose Metaphor Studio based on its staff's creative talents and firm grasp of technology.
15th of September, 2004
CINCINNATI, Ohio - September 15, 2004 - Suzanne Beane, a business and marketing consultant, has been hired as Brand Strategist for Metaphor Studio, ( www.metaphorstudio.com ) an integrated marketing communications agency in historic Over-the-Rhine, providing branding, interactive and advertising strategy through a proprietary process of Community Experience Development™.
6th of April, 2004
CINCINNATI, Ohio - April 6, 2004 - The Greater Cincinnati Chamber of Commerce, ( www.cincinnatichamber.com ) the nation's fourth largest Chamber, has launched a new ad campaign developed by Metaphor Studio, ( www.metaphorstudio.com ) an integrated marketing communications agency in historic Over-the-Rhine, providing branding, interactive and advertising strategy through a proprietary process of Community Experience Development™.
1st of April, 2004
CINCINNATI, Ohio - April 1, 2004 - Troy Davis, Interactive Designer, Software Developer, and E-commerce Professional has been hired as Interactive Engineer for Metaphor Studio, ( www.metaphorstudio.com ) an integrated marketing communications agency in historic Over-the-Rhine, providing branding, interactive and advertising strategy through a proprietary process of Community Experience Development™.
23rd of February, 2004
CINCINNATI, Ohio - February 23, 2004 - The Cincinnati Opera, ( www.cincinnatiopera.org ) the second oldest opera company in the United States, has selected Metaphor Studio, ( www.metaphorstudio.com ) an integrated marketing communications agency in historic Over-the-Rhine, to provide Web site design and development.
2nd of January, 2004
CINCINNATI, Ohio - January 02, 2004 - Nicola (Nicky) Hardy O'Connor, Interactive Producer, Senior Creative Lead, and Creative Director has been hired as Director of Experience Delivery for Metaphor Studio, ( www.metaphorstudio.com ) an integrated marketing communications agency in historic Over-the-Rhine, providing branding, interactive and advertising strategy through a proprietary process of Community Experience Development™.
18th of November, 2003
CINCINNATI, Ohio - November 18, 2003 - Studio Vertu, ( www.studiovertu.com ) a leading giftware design and manufacturing company headquartered in Cincinnati, Ohio has launched a new Web site designed by Metaphor Studio, ( www.metaphorstudio.com ) an interactive agency in historic Over-the-Rhine, providing branding, interactive and advertising strategy to regional and national clients.
10th of November, 2003
CINCINNATI, Ohio - November 10, 2003 - Growth in Motion, ( www.growthinmotion.org ) an artistic, educational and healing center located in Cincinnati and created by Fanchon Shur has launched a new Web site designed by Metaphor Studio, ( www.metaphorstudio.com ) an advertising and technology agency in historic Over-the-Rhine, providing branding, interactive and advertising strategy.
CINCINNATI, Ohio - October 29, 2003 - The Carnegie Visual & Performing Arts Center, ( www.thecarnegie.com ) a Covington, KY located multidisciplinary arts venue for all ages selected Metaphor Studio, ( www.metaphorstudio.com ) an advertising and technology agency in historic Over-the-Rhine, Cincinnati to provide Web site design and development.
8th of October, 2003
CINCINNATI, Ohio - October 08, 2003 - The C.J. Krehbiel Company, ( www.cjkrehbiel.com ) a full-service printer of books, catalogs, directories, magazines, manuals and other materials headquartered in Cincinnati has selected Metaphor Studio, ( www.metaphorstudio.com ) an advertising and technology agency in historic Over-the-Rhine, to provide Brand Strategy, Interactive, and Advertising for their company. Metaphor Studio is providing creative services including naming, identity design, Web site development, collateral design, copywriting, advertising and media planning and consulting services including a process they have termed "Community Experience Development™(CED)."
16th of September, 2003
CINCINNATI, Ohio - September 16, 2003 - Diane Dougherty joins Metaphor Studio, an advertising and technology agency in historic Over-the-Rhine, as Web Production Specialist. "We look forward to working with Diane to build upon Metaphor Studio's Web maintenance services and client access extranets," said Ran Mullins, CEO/Creative Director for Metaphor Studio.
19th of May, 2003
CINCINNATI, Ohio - May 19, 2003 - Direct Marketing Results (dmr), a Covington, KY based outsourcing provider of direct marketing solutions for the entertainment industry selected Metaphor Studio, an advertising and technology agency in historic Over-the-Rhine, to provide branding, interactive, and advertising for the launch of its new advertising campaign. Metaphor Studio provided creative services including tagline, identity design, Flash animation, collateral design, copywriting, advertising, and illustration.
22nd of April, 2003
CINCINNATI, Ohio - April 22, 2003 - Local firms Metaphor Studio, an advertising and technology agency in historic Over-the-Rhine, and Profitability.net, a managed Web hosting and server colocation firm based in downtown Cincinnati, team up to offer an extensive array of Internet hosting, Web and advertising services.
"By combining Metaphor Studio's unique approach to Web-focused brand strategy and marketing with Profitability.net's expansive network of managed Web hosting services, our clients can get true end-to-end Web solutions under one roof," says Aaron Larkins, President of Profitability.net.
Read the full press release...>>>
14th of April, 2003
CINCINNATI, Ohio - April 14, 2003 - Metaphor Studio, ( MetaphorStudio.com ) an advertising and technology agency in historic Over-the-Rhine, has redesigned the Web site for LCA-Vision Inc. (NASDAQ NM: LCAV), a leading global provider of laser vision correction services under the brand name LasikPlus, ( LasikPlus.com ) headquartered in Cincinnati.
Metaphor Studio provided creative services including graphic design, copywriting, Flash animation, Web site development, and application development. The enhanced Web site provides LCA Vision's clients and prospects with a dynamic look, increased ease-of-use, and an interactive True/False application to test visitor knowledge of the LasikPlus procedure.
Read the full press release...>>>
7th of March, 2003
CINCINNATI, Ohio - March 7, 2003 - Intrieve Incorporated, ( Intrieve.com ) a Cincinnati based outsourcing provider of integrated technology solutions for financial institutions has selected Metaphor Studio, ( MetaphorStudio.com ) an advertising and technology agency in historic Over-the-Rhine, to provide Brand Strategy, Web Site Development, and a Regional Advertising Campaign for its new corporate division, DataScape, ( datascape.intrieve.com ). Metaphor Studio is providing creative services including naming, identity design, Web site development, collateral design, copywriting, advertising, and media planning.
12th of February, 2003
Metaphor Studio publishes new quarterly journal for identity and interactive experience management entitled CeD (pronounced "seed"). The journal contains the article "Cultivate: The Community Exprience Defines the Brand Experience" from the Community Experience Development™ (CED) executive white paper .
6th of January, 2003
BusinessWeek features a story on Metaphor Studio entitled Giving New Meaning to "Branding." In the article Smart Marketing columnist Karen E. Klein and Chicago marketing executive Meg Goodman interview Metaphor Studio CEO Ran Mullins, and describe how he responded to bigger rivals by going back to basics and giving clients the how, when, and why of what CED can do for them. Much of the content of the article refers to the Community Experience Development™ (CED) executive white paper.
25th of September, 2002
Ran Mullins, CEO/Creative Director for Metaphor Studio publishes an executive white paper entitled, Community Experience Development™ (CED): Empowering Sharing, Participation, and Fellowship Among a Body Politic. The paper outlines the CED business philosophy centered on the paradigm shift of the branding "push" mentality to the community "pull" concept. Community Experience Development™ (CED) combines the essential elements of technology, brand strategy, and inclusion to deliver an absolute marketing environment. The core CED principles involve leveraging intellectual properties to position each community creator as the expert in their industry. Read the Executive Summary and request the paper now!
27th of July, 2002
Metaphor Studio is named as a OneVoice Company in the new book The Leader's Voice by Boyd Clarke and Ron Crossland. Boyd Clarke is the CEO and Ron Crossland is Vice Chairman of tompeterscompany! headquartered in Loveland, Ohio. Metaphor Studio joins the ranks of Harley Davidson and LensCrafters in the book for our consulting focus on the customer's experience. "Clarke and Crossland are masters of the art of communication. I simply cannot imagine a greater privilege than for Metaphor Studio to be included within the pages of The Leader's Voice," said Ran Mullins, CEO/Creative Director for Metaphor Studio. Order your copy from Amazon.com today!
21st of May, 2002
Metaphor Studio completes Foundation Report for Mayerson Foundation. The 40 page catalogue spans 15 years of the Mayerson Foundation's history. In addition Metaphor Studio also worked with Mayerson Foundation associates to design and develop the Mayerson Foundation's first identity system. The art of the system includes a primitive figurative element representing innovation and involvement. The success of this image campaign has already achieved an overwhelmingly positive response from the community.
19th of April, 2002
Metaphor Studio completes the design and development of the e-commerce WOW!store for tompeterscompany!. On schedule and on budget Metaphor Studio delivered full e-commerce capabilities and worked with associates of tompeterscompany! to automate fulfillment processes and shipping capabilities. In addition, digital modules were employed for electronic fulfillment of downloadable products.
Media and Public Relations:
Contact Suzanne Beane, svp, chief strategy officer at 513.723.0290 or 1.877.723.6382
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