Who is coming to your Web site? Are they part of your brand audience or part of your brand community? Do you have a plan to convert these people from one role to another?
At Metaphor Studio we have developed visual, verbal and technological metaphors for creating, managing and tracking brand communities both online and offline. Our Visitor Information Profiles database identifies actions and can literally tell us how well your new offering is being received. Our Brand community strategies coupled with powerful technology will allow you to pinpoint your brand ambassadors and begin to understand their behaviors as you develop not only demographic, but also ethnographic profiles.
The ViP database was developed as a natural complement to our offline brand strategies. As a stand-alone application this robust tool is powerful for Account Executives and Chief Executives alike. So if your organization is interested in segmenting your Web community by region, zip code, state, action taken, behavior, demographic, and/or assigned sales executive then you need a Vip database. These queries are multi-faceted and extremely powerful in providing data that is relevant in real-time for real scenarios.
For new business inquiries contact:
Suzanne Beane, svp, chief strategy officer
